"If You Don't Know Me by Now" is a song written by Kenny Gamble and Leon Huff and recorded by the Philadelphia soul musical group Harold Melvin & the Blue Notes, which became their first hit after being released as a single in 1972, topping the R&B chart and peaking at number three on the Pop chart. It was covered by Simply Red in 1988, and became a wordwide hit reaching number one on the U.S. Hot 100 on July 15, 1989 and peaking at number two in the UK Singles Chart. It also topped the Canadian Singles Chart.

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Simply Red have over a billion hits on YouTube, have sold over 60 million albums worldwide, 5 going to number one in the UK. Their 1991 classic Stars was the best-selling album for two years running in Britain and Europe. They have had two US Billboard chart toppers with classic singles Holding Back The Years and If You Don’t Know Me By Now. Every Simply Red studio album has been a UK top ten (with previous release Big Love reaching number 4 in 2015). Hucknall has been the songwriter and bandleader since the beginning in 1985.

Lyrics:

If you don't know me by now
You will never never never know me

All the things
That we've been through
You should understand me
Like I understand you
Now girl I know the difference
Between right and wrong
I ain't gonna do nothing
To break up our happy home
Don't get so excited
When I come home
A little late at night
'Cause we only act like children
When we argue fuss and fight

If you don't know me by now
You will never never never know me

We've all got our
Own funny moods
I've got mine,
Woman you've got yours too
Just trust in me like I trust in you
As long as we've been together
It should be so easy to do
Just get yourself together
Or we might as well say goodbye
What good is a love affair
When you can't see eye to eye

If you don't know me by now
You will never
Never never know me